KUALA LUMPUR, MALAYSIA: Ajinomoto (Malaysia) Berhad (AMB) has welcomed celebrated Saudi culinary figure Chef Rakan Aloraifi to Malaysia, ahead of his own exclusive five-day masterclass series created for the HORECA segment. Widely regarded as a visionary architect of modern Saudi gastronomy, Chef Rakan brings a global pedigree to the production, fusing a Swiss Master’s in Hospitality with elite technical training from Ferrandi Paris and the Sushi Chef Institute. As a multi-award-winning consultant behind landmark Saudi projects such as Sindalah and MDL Beast, he is known for translating deep cultural heritage into commercially formidable concepts that define the Kingdom’s new culinary frontier.

“Modern hospitality is no longer a choice between honoring tradition and standing out in the market. The real opportunity is doing both at once,” Chef Rakan said. “Umami is what makes that possible. It lets a kitchen preserve the soul of a heritage dish while giving it the depth and consistency that today’s guests expect on every single plate.”

With filming set to begin, Chef Rakan joins the local production crew to bring his chapter of the series to life. The masterclass is designed specifically for restaurant operators, hotel kitchens, and professional chefs looking to modernize their menus without losing authenticity. Each session will translate the techniques behind award-winning Saudi concepts into practical methods that HORECA businesses can apply directly to their own menus, operations, and guest experience.

Industry professionals, restaurateurs, and chefs who wish to follow the full series can register their interest now on the Ajinomoto KSA website to receive masterclass updates and secure early access as new sessions are released.